Business analytics company SumAll is announcing that it has raised $4 million in new funding from existing investors Battery Ventures and Wellington Partners, as well as an additional $1 million in debt from Silicon Valley Bank.

The company allows customers to connect a wide range of services, including social networks like Facebook and Twitter, email marketing tools like MailChimp and Constant Contact, payment providers like Amazon Payments and PayPal, and ad platforms like Bing Ads and Google AdWords. Businesses can then view and analyze all of that data from a single interface.